Let’s meet Aura Barba — our CMO and Founder

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Aura was born and raised in Colombia, bringing with her a deep appreciation for culture, creativity, and community connection. Her background in data analytics and marketing is reinforced by strong analytical skills, enabling her to design strategies that are both creative and data-driven.

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At Barsetco, she focuses on helping businesses and organizations connect with their audiences in meaningful and culturally relevant ways. Her goal is to create marketing that resonates—bridging heritage, identity, and modern storytelling to build lasting relationships between brands and their communities.

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Outside of her professional work, she is part of La Cumbiamba Colombiana, a dance group dedicated to preserving and sharing Colombia’s Caribbean folklore. This connection to her roots inspires her creativity and fuels her passion for celebrating diversity through marketing.

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If she could describe herself in five words, they would be: Latina, Independent, Community-Driven, Folklore Lover, and Passionate.

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